Alexa Prisco of “Jerseylicious” and the “Glam Fairy” with Dana Prigge’ of Daily Fashionista.
Ladies, gentleman and television viewers everywhere –do I have some HOT breaking entertainment news for YOU!! It was just announced, that Alexa Prisco of the hit Style Network and E! show, “Jerseylicious” has an exciting NEW show that has just been picked up called, “Glam Fairy.” I’m so excited for Alexa and her bevvy of New Jersey beauties that I can’t contain myself. I’m so proud of my New Jersey fashionistas! These ladies are actually my friends in real-life and have welcomed me into their lives. I feel there’s a certain stigma that’s sometimes associated with being from New Jersey. These gorgeous, intelligent, talented and savvy group of beautiful women have shown us that true talent always will shine through. Let’s congratulate these fashion & beauty professionals for making their dreams a reality!
Alexa Prisco is the “Glam Fairy” herself. A very ambitious, strong, powerful businesswoman who created www.theglamfairy.com as a place where brides can receive the ultimate in beauty services for their wedding day. Alexa has worked her make-up magic on everyone to Playboy models, the hottest celebrity photo-shoots and most sizzling runways. It’s not simply a “makeover”– it is a creation, a true representation of the curves and natural elegance of each bare face she touches. Alexa has the confidence and power to make every woman out there look her ultimate “Glammy” best!
Briella Marie is the “Hair Fairy.” When it comes to the latest hair-styles or the best in color — Briella is your woman! With her adorable, quirky and fun-loving personality it’s easy to see why everyone adores Briella. Don’t let her sexy exterior fool you – Briella is also very wise, into positive affirmations and likes to read some pretty deep books! This blonde bombshell is beauty and brains personified. Briella’s mother is also a very cool fashionista.
The stunning Jessica has a passion for fashion, makeup and everything girlie. Often seen rocking glittering ‘headbands’ she’ll make certain that you look your absolute best for your next big event. Want to make your “ex” drool with jealousy the next time he sees you?? Then, have Jessica do your make-up. She believes in peace, love and pixie dust!
Alexa Hand – (otherwise known as “A2“) is Alexa Prisco’s “Glammy assistant.” Alexa is a bubbly, hysterical, glamorous girl who loves everything shimmery and beautiful! Alexa always has her nails done up with the latest flirty look — usually consisting of sparkly designs. This fashionista even gets dressed up when she goes to Home Depot with her dad and believes that life is her runway!
*For more information regarding the “Glam Fairy” show set to appear on The Style Network – see below.
Glam Fairy (n)- A name signifying one who has the capacity to transform a person by waving metaphorical wands thereby releasing a Glamazon.
Los Angeles, April 12, 2011 – The Style Network has ordered ten episodes of “Glam Fairy,” a spin-off of the network’s most-watched and highest-rated series, “Jerseylicious.” Produced by Endemol USA, the new makeover format show takes viewers inside the glittery, high-energy world of makeup artist extraordinaire and “Glam Fairy” herself, Alexa Prisco. After leaving the Gatsby Salon, Alexa establishes a new business headquarters – ‘The Glam Factory’ – to serve as home base where she can showcase her makeover magic and build up clientele. Each fashion and beauty-centered episode will follow Alexa, accompanied by her team of “fairies,” as she takes on new clients and uses her signature New Jersey style to transform women with hot new looks for all kinds of special occasions. The series will premiere this October on Style.
“I’m thrilled that the hit status of ‘Jerseylicious’ has spawned ‘Glam Fairy’ and launched Alexa from a pivotal character in the series to the star of her own makeover show. Her tremendous viewer popularity and extensive expertise make her a natural to continue to sprinkle her fairy dust over more deserving women with her own show,” said Salaam Coleman Smith, President, The Style Network.
“‘Glam Fairy’ is the first exciting spin-off of the growing ‘Jerseylicious’ brand,” said David Goldberg, Chairman of Endemol North America. “Our show’s loyal and growing fan base has obviously responded to Alexa’s talent and vibrant personality, and we couldn’t be happier to extend our partnership with Style for another successful series.”
Alexa Prisco is one of the top on-location airbrush makeup artist in New York and New Jersey, and her “fairies,” including her best friend and client liaison John, and “Jerseylicious” hairstylist Briella, have business booming despite having just opened their new headquarters, ‘The Glam Factory.’ Providing hair, makeup and even photo services to women looking to be glamorous is not an easy task and one Alexa can’t take on by herself so she decides to hire a young new assistant, also named Alexa, who is eager to follow in her glittery footsteps. Dubbed A2, the new assistant looks to be a promising addition to the ‘Glam Fairy’ team and shares Alexa’s vision in taking business to the next level, but will need to earn her position as a reputable fairy.
In the new series, Alexa and her team’s transformations will include a Weight Watchers group who have reached their goal weight and want to celebrate with “after” photos; a group of military wives looking to spice themselves up with retro “pin-up” shots, and a woman who wants to celebrate being 40 and single with a makeover and grand entrance at her “Fab at 40″ birthday party. Each emotional episode culminates in a big reveal showcasing Alexa and her team’s astounding makeovers.
In addition to revealing Alexa’s life-changing makeovers, the series also explores her personal life, including Alexa’s attempt to get her body back in shape when the team signs up for a “glammy boot camp.” Alexa also begins to think about her future family life and explores a variety of options, including freezing her eggs. And in an effort to clear Glam Factory’s spiritual energy, Alexa directs her team to hire a real-life Ghostbusters company.
The premiere of the “Glam Fairy” special on January 30, 2011 drew nearly 250,000 total viewers, which exceeded the time period average by more than +70% thanks to a strong delivery among Women 18-34. The special has gone on to reach over three million total viewers to date. In the special, Alexa showcased her makeover magic on a group of “boring” sorority girls, turning them into total babes by making their beauty on the outside match what’s on the inside.
“Glam Fairy” is produced by Endemol USA for The Style Network. Three-time Emmy winner Alex Duda is the Executive Producer, joined by Style Executive Producers Sarah Weidman and Merah Chung.
About The Style Network
The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyleprogramming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women’s networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style’s popular series include “Ruby,” “Giuliana & Bill,” “Clean House,” “Jerseylicious,” “Kimora: Life in the Fab Lane,” “How Do I Look?” “Too Fat for 15: Fighting Back” and “Whose Wedding is it Anyway?” The Style Network is a network ofNBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
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