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Dana Prigge’ of DailyFashionista.com with Sylvia Giacci of Kooey Swimwear

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With New Years resolutions frequently based upon working on that perfect body, every fashionista knows that her wardrobe cannot be without ‘THE’ perfect swimsuit. In walks Kooey swimwear to the rescue! Matt Meyerson, a true mover and shaker in the PR/Product Placement world was kind enough to extend this fashionista an invite to the exciting NYC Kooey Swimwear Launch, held at the ultra-hip 60 Thompson!

I was surrounded by key editors from such publications as, Zink!, Cosmo, Lucky, Paper, People Stylewatch, Shape and Instyle, as we enjoyed delicious sushi, massages, manicures, and sipped champagne and Rubby Vodkas. All this happened while we were previewing this amazing new swimwear collection! The inspiration and basis of the collection is drawn from the beauty, flora and vibrant colors found along the Australian coastline. Sylvia Giacci(Creative Director) and Nikki Silverthorne(Director) for the brand, explained that their stunning print is signature to the company. I could hear the various guests commenting on the vibrant colors, such as this gorgeous bright red, that was inspired by the red sands of Australia. There were so many figure flattering styles such as bandeau’s, halters and one pieces and they are cut in such a way, that they truly enhance the bust(what many women do look for). I saw various bottoms to choose from, which moderated in coverage and all the pieces are made from a very high-end fade resistant lycra that will be certain to shape you up in all the right places! There were other pieces that a fashionista headed for the beach can’t live without, including coordinating dresses and cover-ups designed with a fun and flirty feel. Questions about what style is the most flattering for your body shape? Well, Kooey has the answers to that too on their website ! Owning an original killer swimsuit is so important and I decided to pick up this hot red bandeau style that made me look and feel sassy & confident!

The designers at Kooey really have their fingers on the pulse of what women want from their swimwear. Here’s to looking hot and fierce at the beach, ladies!